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If one is curious about the evolution of the logo and the "reason" behind it, Kean Walmsley, a longtime Autodesk employee who works at the Autodesk Research office in Switzerland, provides a helpful breakdown of the design minus the overly saturated PR/sales jargon found in press releases.

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However, while it may be easy to take jabs at Autodesk's new look, users were not shy to express their ongoing dissatisfaction regarding the company's software issues, cost, and licensing.

Others also criticized the company's lack of creativity and referenced a "dated" approach to the design. Known for his insightful takes on the industry and his astute real-world observations, Scharmen expressed an attitude I'm sure many would agree with. If we consider the current state of the world and its hodgepodge of disasters, Scharmen's response is fitting and cleverly articulated.

AUTODESK AUTOCAD LOGO MOVIE

Auto desk rebrands as a defense contractor from a dystopian science fiction movie While a large consensus falls under the category of distaste, snark, and bewilderment, my favorite response to Autodesk's logo came from Archinect regular Fred Scharmen. According to their recent Tweet, the company calls for users and industry professionals to go beyond the look.Īutodesk's Fred Saunders, VP of Brand and Social Impact, explained that the new look and feel is "the first of several bold moves we're making as a company to reimagine the Autodesk brand-one that underscores our belief that a better world can be designed and made for all." He harps on the design's intention with a slew of adjectives that suggest Autodesk is entering a "clearer direction toward the future." However, what future is that exactly?Ĭompared to its previous version, the company appears to have outgrown its blue-green, origami-inspired look and ventured into a visual that evokes a mood of "corporate seriousness." While my response may not be the perfect descriptor for what the 39-year-old company intended, I turned to the infamous ArchiTwitter community to see what others thought.

While this isn't the first time the global 3D design, engineering, and entertainment software showcased a "new look," its new logo has sparked a wave of feedback from the industry. On September 7, Autodesk shared the announcement of its latest visual rebrand. Previously featured on Archinect: "Brand New Reviews Logos of the 10 Most-Followed Firm Profiles on Archinect" Vit, a seasoned graphic designer, and writer lent his knowledge and provided expert analysis on logos from firms like OMA, Snøhetta, BIG, Gensler, and Zaha Hadid Architects, to name a few. During this review, the Archinect team collaborated with Armin Vit, co-founder of the graphic design firm UnderConstruction. While not everyone is a trained graphic designer whose expertise and critical analysis of a logo goes beyond the general public, everyone has an opinion on whether a logo satisfies their perspective of the company or goes against what "they" envision.Ī while back Archinect conducted a special feature reflecting and reviewing new logos from 10 of the most followed firm profiles on Archinect. However, when it comes to logo designs in architecture, for example, the design's overall look on top of its size, type, and color choice can spark polarizing responses from the community. Once you have the screenshot, drag it to the "Drag documents here, or browse" field.A strong visual identity is essential to propelling a company's product, service, and overall brand. The screenshot should be in jpg, png, pdf, or gif format, and should include your name and the date/semester.

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The best way to do this is to provide a screenshot of your Concise Student Schedule, which can be obtained from Eagle Online (Student tab, Registration link). On the "Additional Documentation Needed" page, you'll need to upload proof of enrollment. We were unable to verify your eligibility to access Autodesk Education benefits." If so, scroll down and click the Try Again (or Verify Again) button. You may see the message, "Something is not quite right.

On the "Check your information below is correct and click Verify" page, make sure the information entered is correct, and click the Verify (or Submit) button.

If you don't see this message, try refreshing the page.

After creating an account, you'll see a message stating, "We still need to confirm your eligibility for educational access to Autodesk products." Click Get Started.

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Create a free Autodesk account (click Get Started) or sign in with an existing account.

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Go to Autodesk's AutoCAD download page.